The Internet of Behavior
When we talk about the internet of behavior We had to talk about use smart phones in current situation. So smart phones has special features like tracking the geographical location. Then it helps to find out exactly where we are. An an example,
We are spending time in restaurant or shopping moll the exact location and duration are recorded. We assume the behavior pattern of human can noted with the tracking devices. So the all tracking details use by different organizations like Uber. They use the data to find out popular areas that people willing to get ride. So basically these kind of incidents can categorize under IOB.
Let’s look at the things in formal way.
So if we talk about IOB there is another thing go related with it called IOT.(Internet of things).IOB is extension of IOT. The internet things describe the network of physical objects. That are embedded with sensors, soft wears and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet.
What is IOB?
The number of IOT devices has doubled over past five years. The collection of usage data and data by these IOT devices provides valuable information. About user behavior, internets, preferences. Thus the concept of IOB was born.
So the IOB called collection of huge set of data to drive behave.
The information and data collect through IOT devices are affect to IOB to form knowledge and wisdom of particular person.
Case of IOB
Social credit score system in Chania based on face recognition. Each entry is given a social credit score, with reward for those who have a high rating and punishments for those low scores. So, based on the score given government facilities.
IOB in Business
The following steps are describe the process in simpler manner.
- It’s similar to the data we prod ice from IOT devices to given a human behavior phycology.
- Gaining the pattern of customer
- Then form a marketing strategy
According to gartner a global research firm by 2023 40% of world population will have their behavior track through The Internet of Behavior. This one become key of sales and marketing.
Benefits of IOB
- Market products more effectively to customer
- Improve the user/costumer life style information
- Access to consumer lifestyle information
- Improving SEO
Market products more effectively to customer
IOT creates a lot of data and information. It converts to knowledge . So identify the platform the customer interacts and details information about costumer. More effectively can implement the marketing strategies information about customer. More effectively can implement the marketing strategies to their
Improve the user/customer
Improving the products by organization based on the detailed information collected about the customer. Improving the user experience. The products is improved it satisfied the user concern and expectations. Our life style is completely tracked with IOT devices.
Ex – Coffee machine
Search engine optimization .The practice of increasing the quantity and quality of traffic to your website through organic search engine results. With the information of IOB an improved version of search.(SXO).System understand the intent.
Risk in IOB
Privacy. Our all behavior patterns are track and recorded. So the data bases must be manage properly. Unless the data can use some threatful works. And accessibility must be secure.
When we talk about the internet of behavior We had to talk about use smart phones in current situation. So smart phones has special features like tracking the geographical location. Then it helps to find out exactly where we are. An an example, We are spending time in restaurant or shopping moll the exact location…